Under $50

Designed and made in New Zealand.

Cut in a soft knit viscose blend, this tee features a stand out floral print. Available in two colours, the natural taupe floral adds a subtle addition to the wardrobe, while the darker toned floral is grounded in elegance. Designed with a flattering shaped longer in the back hem, it is an effortless alternative to the t-shirt lovingly made here in Christchurch.

• 95% Viscose, 5% Elastane.

• Relaxed fit.

• Made in New Zealand.

Designed in New Zealand.

This striped tunic is not only stylish, but is effortless to wear. Crafted from a super soft cotton with a touch of elastane, it features a 3/4 length sleeve and side splits for added movement. Including functional pockets for added convenience and finished with a silver branded tag at the hem. Team with trainers and a comfy legging for a relaxed off-duty look.

•  95% Cotton, 5% Elastane

•  Relaxed fit.

•  Inseam pockets

Designed in New Zealand.

Our vibrant blue hued printed top is made from a lightweight and breathable cotton, the artwork features a linen texture to add subtle elevation. Featuring a flattering pleated neckline with keyhole detail, the relaxed fit, shaped hem and added back pleat is a effortless piece to add to your wardrobe.

• 100% Cotton.

• Relaxed fit.

• Pleated neckline with keyhole detail.

Designed and made in New Zealand.

Crafted in a beautifully soft knit fabric this garment has been lovingly made here in Christchurch, featuring a abstract bubble print design. Featuring a long sleeve t-shirt with a flattering scoop neckline and finished with a subtle metallic neck binding. A essential transitional piece for the winter months and cooler summer days.

• 55% Polyester, 45% Viscose.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

Our abstract floral top is made from a beautiful lightweight and breathable cotton, grounded in subtle navy and white hues. Featuring a flattering pleated neckline with keyhole detail, a relaxed fit, shaped hem and added back pleat ensures a effortless piece to add to your wardrobe.

• 100% Cotton.

• Relaxed fit.

• Pleated neckline with keyhole detail.

Designed in New Zealand.

Our high quality denim is sturdy yet comfortable. Featuring generous pockets and hardware to stand the test of time, this is a refined wardrobe staple you'll be reaching for season after season. In a timeless straight leg cut, it is easy to wear and can be paired with a classic tee or jumper on cooler days.

• 100% Cotton.

• Mid rise.

• Straight leg.

• YKK Quality zip.

Designed in New Zealand.

Our classic chino shorts are cut in a super soft cotton twill with a touch of elastane for added comfort. Featuring jetted back pockets and angled front pockets to flatter the form. We've also added small side splits at the hem to allow for these to be worn turned up or down. Elegantly finished with a branded tortoise shell button and printed internal trims.

Our Men's Cotton Felt Panama Hat is a stylish yet essential accessory crafted from high-quality felt material. It features a classic wide brim for sun protection and soft felt construction for all-day comfort.

• Two sizes available.

• Spot clean with a damp cloth.

This hat is built for practicality - featuring an adjustable chin strap, wide brim and metal snaps on each side to fold up if needed. Available in two colours.

• Cotton.

• Two sizes (Small/Medium, Large/X-Large).

• Spot clean with a damp cloth.

Designed in New Zealand.

Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand.

A journey of a thousand miles starts with a single step, sometimes the the most challenging paths we chose to walk in life only requires that first tentative step. Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand.

Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand.

Franklin D. Roosevelt may have been a skilled sailor but he was first and foremost a great leader. He understood the challenges of life and that sometimes to become who you truly want to be requires hardships and faith. Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand.

Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand

Shall I compare thee to a summers day, thou art more lovely and more temperate. Our women's printed tee has been designed with a unique watercolor print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Perhaps after a glass or two we are sure we all sound as good as Shakespeare.  

• 100% Supima Cotton.

• Regular fit.

• Crew neckline with satin binding.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand

People admire intelligence and they also love having fun, Leonardo Da Vinci is one of histories greatest thinkers and a true example of his creative genius having fun. Our women's printed tee has been designed with a unique foil print and crafted in premium Supima Cotton, combining both wit and supreme comfort.

• 100% Supima Cotton.

• Oversized fit.

• Crew neckline with satin binding.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand

A touch of floral elegance to rest upon the collar bone and the mindset we strive for printed upon the back, happiness is not just desired but essential. Our women's printed tank has been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort.

• 100% Supima Cotton.

• Regular fit.

• Crew neckline with satin binding.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand

They say a journey of a thousand miles starts with a single step, we hope it doesn't take us that long to reach the wine bar. Our women's printed tee has been designed with a unique pearlized print and crafted in premium Supima Cotton, combining both wit and supreme comfort.

• 100% Supima Cotton.

• Regular fit.

• V-neckline with satin binding.

• Lovingly featured in a unique Wild South box.

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Designed in New Zealand.

Our weathered pant has been specially designed with additional deep side seam pockets for your convenience. Finished with branded metal trims and soft printed lining in the pockets - it is versatile in both practicality and design. The vintage weathering applied to this pant creates the appearance of an old favourite, but the feel is recognisably softer and easy to wear.

Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, delicious in chocolate-hued Plum or distinguished in the sandy tan.

• 100% Cotton.

• Relaxed fit.

• Mid rise.

• Straight leg.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Additional side seam pockets.

Introducing our two-tone bow hat, made of high-quality straw with a wide brim, elegant bow, and timeless appeal, perfect for any summer occasion.

• One size.

• Two colors available.

Designed in New Zealand.

Effortless to wear and style up, this dress is made in a soft and drapey cotton fabric. It can be worn loose, or simply pull in the waist drawcord for added shape. Featuring a flattering crew neckline, short sleeves and finished with our classic branded metal tag at the hem.

• 100% Cotton

• Relaxed fit.

• Dropped shoulder.

• Drawcord waist.

Designed in New Zealand.

Our twist on the classic jean, with comfort as the utmost priority. Using a specially woven cotton-elastane fabric, this jean maintains the same strong twill weave we expect from denim, but is silky soft to the touch. The slight stretch allows the garment to move with you, finished with cotton pocketing and branded metal trims, for both added strength and timeless style.

• 98% Cotton, 2% Elastane.

• Straight leg.

• Length at/below ankle.

• YKK Quality zipper.

Designed in New Zealand.

Cut in a relaxed fit with a flattering boat neckline, this dress is made using a drapey viscose fabric. The sleeves are finished with wide split cuffs and metal buttons, with a matching branded hem tag. Featuring two print options, the shoes you match with it will easily bring this dress from the daytime to an evening out.

•  100% Viscose.

•  Relaxed fit.

•  3/4 Sleeve with cuff.

Designed in New Zealand.

Crafted in a soft and breathable cotton, this stylish zig-zag lightweight knit features a flattering ribbed crew neckline and side hem splits. Available in two colourways the vibrant smokey blue or subtle green hued ocean are essential for effortless styling during the cooler summer days or layered on top for those colder winter months.

• 100% Cotton.

• Regular fit.

• Textured knit.

Designed in New Zealand.

Effortless to wear and style up, this dress is made in a soft and drapey cotton fabric. It can be worn loose, or simply pull in the waist drawcord for added shape. Featuring a flattering crew neckline, short sleeves and finished with our classic branded metal tag at the hem.

• 100% Cotton

• Relaxed fit.

• Dropped shoulder.

• Drawcord waist.

Designed and made in New Zealand.

Lovingly made here in Christchurch this elegant piece features a front keyhole neckline and pleating detail to emphasize the natural drape of the fabric. This piece is available in two prints, a refined white and black scattered floral or subtle white dot print.

• Dots: 100% Viscose

• Floral: 100% Silk

• Relaxed fit.

• Made in New Zealand.

Designed in New Zealand.

Our classic capris are cut in a super soft cotton twill with a touch of elastane for added comfort. They feature flattering jetted back pockets, angled front pockets and side split hem. Elegantly finished with a branded tortoise shell button and printed internal trims.

• 97% Cotton, 3% Elastane.

• Regular fit.

• YKK Quality zipper.

Designed in New Zealand.

This 3/4 Quarter sleeve blouse has been crafted in a soft flowing viscose featuring an engaging abstract zigzag print. Designed with a stylish notched vee neckline, flattering front pleat detail and shaped hem that is longer at the back. A effortless wardrobe piece for day or night.

• 100% Viscose.

• Regular fit.

• 3/4 Quarter Sleeve.

Designed and made in New Zealand.

This tee shirt dress is a versatile addition to any summer wardrobe. Cut in a relaxed fit out of a soft viscose-elastane blend, the fabric drapes beautifully to flatter the form. Dress it up or down, from sandals for a summers day, to leggings and a statement necklace for an evening out.

• 95% Viscose, 5% Elastane.

• Relaxed fit.

• Made in New Zealand.

Designed in New Zealand.

Crafted from a soft and lightweight cotton this piece makes a statement with the vibrant floral print. Featuring a flattering vee neckline, short sleeves and covered buttons down the front neckline. Available in two colourways, the bold pink floral or subtle teal floral are perfect for the family barbecue on those hot summer days.

• 100% Cotton.

• Relaxed fit.

• Vee neckline.

Designed in New Zealand.

Cut in luxuriously soft cotton, our wrap dress has a vee neckline, adjustable tie waist and hidden snap fastening to keep everything in place. Designed with a flattering kimono-inspired fit, this dress can be worn relaxed with sandals or add heels for a feminine summer look.

•  100% Cotton.

•  Relaxed fit, elasticated tie waist.

Designed and made in New Zealand.

Crafted in a flowing soft viscose, this statement top has been lovingly made here in Christchurch. Available in three colourways the abstract spot print can become a statement in red, subtle in taupe or elegant in black. A comfortable and essential choice from the office to an evening out.

• 100% Viscose.

• Regular fit.

• 3/4 Sleeve.

• Made in New Zealand.

Designed in New Zealand.

• 100% Supima Cotton.

• Crew Neckline.

• Narrow Satin neckband.

• Subtly Curved Hemline.

• Regular fit.

American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

Designed in New Zealand.

Featuring luxurious satin trims, cut in a flattering fit similar to our staple tee shirt styles, this tank top will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin trim.

Designed in New Zealand.

• 100% Supima Cotton.
• Vee Neckline.
• Narrow Satin neckband.
• Subtly Curved Hemline.
• Regular fit.
American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

Designed and made in New Zealand.

You spotted our lightweight viscose summer tank top, crafted in a classic black and white polka dot print the elegance of the 1950's has been tuned to this easy summer piece. The high to low hem features a delicate split in the center back to for a subtle difference.

• 100% Viscose

• Vee neckline.

• Split hem in Centre Back

• Relaxed fit.

• Made in New Zealand.

Designed and made in New Zealand.

Crafted in a soft knit viscose blend with elastane for added comfort, this timeless top has been lovingly made here in Christchurch. A perfect alternative to the plain tee, the subtle spot print has been elevated with satin neck binding for a touch of luxury.

• 95% Viscose, 5% Elastane.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

This long sleeve blouse has been crafted in a soft viscose featuring an enchanting floral print. Designed with a stylish notched vee neckline, shaped hem that is longer at the back and hidden tabs to roll up the long sleeves and fastened for your convenience. A effortless wardrobe piece for day or night.

• 100% Viscose.

• Regular fit.

Designed in New Zealand.

Crafted in a soft and breathable cotton, this textured mid-weight knit features a flattering boat neckline and side hem splits. Available in two colourways the vibrant smokey blue or subtle green hued ocean are essential for effortless styling during the cooler summer days or layered on top for those colder winter months.

• 100% Cotton.

• Relaxed fit.

• Textured knit.

Designed and made in New Zealand.

Crafted in a soft and flowing viscose this piece features refined differences to your everyday sleeveless top. Featuring a vee neckline and a shaped hem leading to a split back feature, this flowing piece is an essential for the summery days. Available in three colourways, the small print floral comes in a classic white, a elegant navy or be bold in gold.

• 100% Viscose.

• Relaxed fit.

• Made in New Zealand.