Introduction: A Future Worth Building

At Wild South, we believe clothing should tell a story. One of place, purpose, and quiet intention. Our knitwear isn't simply made; it's grown and crafted to be lived in. It begins with a commitment to a future worth building: a future where what we wear honours the land, supports our communities, and elevates the everyday.

This is the story of wool in its purest form. Of garments knitted not just for seasons, but for generations.

The Land & The Wool

Our story starts where yours might begin a weekend adventure: in the vast, clean air of the New Zealand countryside.

Here, under the purest skies on earth, a partnership generations old unfolds. New Zealand sheep graze on lush pastures, producing wool that is both remarkably soft and inherently strong. This is our raw material—100% New Zealand grown Merino and Wool.

We partner with growers who share our ethos: respect for the animal, stewardship of the land, and a belief in natural, sustainable cycles. No mulesing, no shortcuts. Just wool, grown slowly and well. This is where natural performance is born—in the fibre itself.

Explore the Wools of NZ Story.

The Making & The Makers

Our wool is grown right here in New Zealand, preserving its natural character and minimising our carbon footprint. Then, it arrives at our knitting facility — a family-run businesses in Christchurch where knitting is a craft, not just an industry.

Behind every sweater is a skilled machinist who understands the tension of a stitch and the drape of a fabric. They work on state-of-the-art, computerised knitting machines, transforming our local yarn into precise, durable garments. These pieces are then carefully finished and inspected by hand.

• This is homemade in the truest sense: made in our home, New Zealand. Every purchase supports this local chain of care, from farmer to finisher.

Explore our signature Superfine Merino

The Philosophy: Intentional Design for Everyday Life

We design for the life you're cultivating.

Our inspiration is found not on runways, but in the garden, the hills, and the home. We create elevated traditional style—timeless silhouettes that focus on fabric, fit, and thoughtful details.

• A ribbed cuff that stays put as you reach for a jar on a high shelf
• A shoulder design reinforced for the weight of a tramping pack
• A merino fabric perfected for the micro-climates of a long walk or a cool evening around the fire

Our knits are versatile by design. They are meant to be your go-to layer for home-cooked meals, quiet mornings, and hard work in the fresh air. They are built for sustainable wellbeing—for you and the planet.

Explore our foundational Work Wool

The Details & The Difference

Beauty is in the details, and integrity is in the fibre.

• Natural Performance: Unlike synthetic fabrics, Merino wool breathes. It regulates your temperature, manages moisture, and resists odours naturally. It’s the original smart fabric.
• Biodegradable: At the end of its long life, our knitwear will return to the earth, leaving no microplastics behind.
• Designed to Last: We prioritise quality construction and natural durability over fast-fashion trends. This is an investment in intentional living.

Explore our versatile Second Layer Merino

Our Promise to You

When you choose a piece of Wild South knitwear, you are choosing more than a garment. You are choosing:

• A Story of Place: The landscapes of New Zealand, captured in fibre.
• A Choice for Community: The support of local growers and knitters.
• A Tool for Intentional Living: A versatile, beautiful piece designed for a life lived with purpose.

This is our homemade story. Now, it becomes part of yours.

From our land, for your life.

Meet our NZ Knitwear Collection