Under $40

Designed in New Zealand.

• 100% Supima Cotton.
• Vee Neckline.
• Narrow Satin neckband.
• Subtly Curved Hemline.
• Regular fit.
American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

Designed in New Zealand.

Designed with comfort and style in mind, this weathered short is slightly shorter than our classic chino short, perfect for a beach cricket game on those active summer days. The vintage weathering applied to this pant creates the appearance of an old favorite, but the feel is recognizably softer and easy to wear.
Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, distinguished in the sandy Tan or robust in the red-tinged Cherry.

• 100% Cotton.

• Regular fit.

• Elastic waistband with drawcord.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Above knee length.

Designed in New Zealand.

Featuring luxurious satin trims, cut in a flattering fit similar to our staple tee shirt styles, this tank top will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin trim.

Designed in New Zealand.

Our weathered pant has been specially designed with additional deep side seam pockets for your convenience. Finished with branded metal trims and soft printed lining in the pockets - it is versatile in both practicality and design. The vintage weathering applied to this pant creates the appearance of an old favourite, but the feel is recognisably softer and easy to wear.

Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, delicious in chocolate-hued Plum or distinguished in the sandy tan.

• 100% Cotton.

• Relaxed fit.

• Mid rise.

• Straight leg.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Additional side seam pockets.

Designed in New Zealand.

Crafted in a A-line silhouette, this midi-length skirt is versatile with practical elegance. Featuring functional front pockets with coin pocket detail, the front opening is secured with classically branded metal buttons. The vintage weathering applied to this skirt creates the appearance of an old favorite, but the feel is recognizably softer and easy to wear.
Available in two colorways feel grounded in green-toned Charcoal or vibrant in jewel-like Emerald. 

• 100% Cotton.

• A-line silhouette.

• Midi length.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

Designed in New Zealand.

Our classic capris are cut in a super soft cotton twill with a touch of elastane for added comfort. They feature flattering jetted back pockets, angled front pockets and side split hem. Elegantly finished with a branded tortoise shell button and printed internal trims.

• 97% Cotton, 3% Elastane.

• Regular fit.

• YKK Quality zipper.

Designed in New Zealand.

• 100% Supima Cotton.
• Crew neckline.
• Rib neckband

• Classic Wild South chest embroidery.
• Regular fit
Our classic tee sets itself apart from all the other t-shirts in the world by being crafted in premium Supima Cotton. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium essential range.

Designed and made in New Zealand.

Cut in a soft knit viscose blend, this tee features a stand out floral print. Available in two colours, the natural taupe floral adds a subtle addition to the wardrobe, while the darker toned floral is grounded in elegance. Designed with a flattering shaped longer in the back hem, it is an effortless alternative to the t-shirt lovingly made here in Christchurch.

• 95% Viscose, 5% Elastane.

• Relaxed fit.

• Made in New Zealand.

Designed and made in New Zealand.

Crafted in a flowing soft viscose, this statement top has been lovingly made here in Christchurch. Available in three colourways the abstract spot print can become a statement in red, subtle in taupe or elegant in black. A comfortable and essential choice from the office to an evening out.

• 100% Viscose.

• Regular fit.

• 3/4 Sleeve.

• Made in New Zealand.

Designed in New Zealand.

• 100% Supima Cotton.

• Classic Collar with Buttoned Placket.

• Subtle Contrast Neck Binding

• Side seam splits.

• Regular fit

Our essential polo has been designed with style and quality in mind. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium polo range.

Designed in New Zealand.

Crafted in a variety of soft and airy cotton prints, this button-down dress is a summer must-have. Cut in a relaxed fit with bodice shaping to flatter the form, the gathered skirt has some subtle flare for ease of movement. The vee neckline has a functional front opening, finished with covered buttons and branded metal tag at the hem.

•  100% Cotton.

•  Relaxed fit.

•  Length finishes at/above knee.

Designed in New Zealand.

Crafted in a variety of soft and airy cotton prints, this button-down dress is a summer must-have. Cut in a relaxed fit with bodice shaping to flatter the form, the gathered skirt has some subtle flare for ease of movement. The vee neckline has a functional front opening, finished with covered buttons and branded metal tag at the hem.

•  100% Cotton.

•  Relaxed fit.

•  Length finishes at/above knee.

Designed in New Zealand.

This skirt has been specially designed with panelling down the front and back to shape and flatter the form. Featuring a back hem vent for ease of movement, this skirt is finished with metal branded trims and soft yet durable pocketing. The takutai drill fabric used is special from the post-dye process applied to it. Not only does this create the appearance of an old favourite, but the handle is recognisably softer and easy to wear.

• 100% Cotton.

• Straight cut.

• Finishes at/above the knee.

• Front angled pockets.

• YKK Quality zipper.

Designed in New Zealand.

Effortless to wear and style up, this dress is made in a soft and drapey cotton fabric. It can be worn loose, or simply pull in the waist drawcord for added shape. Featuring a flattering crew neckline, short sleeves and finished with our classic branded metal tag at the hem.

• 100% Cotton

• Relaxed fit.

• Dropped shoulder.

• Drawcord waist.

Designed in New Zealand.

Our twist on the classic jean, with comfort as the utmost priority. Using a specially woven cotton-elastane fabric, this jean maintains the same strong twill weave we expect from denim, but is silky soft to the touch. The slight stretch allows the garment to move with you, finished with cotton pocketing and branded metal trims, for both added strength and timeless style.

• 98% Cotton, 2% Elastane.

• Straight leg.

• Mid rise.

• YKK Quality zipper.

Designed in New Zealand.

This boat neck top is the ideal t-shirt alternative, crafted in a soft and breathable cotton and finished with subtle piping around the neckline and cuffs. The elegant charcoal hued floral print adds a touch of subtly and comfort when paired with the relaxed fit and 3/4 quarter sleeves. A natural and effortless addition to your wardrobe.

• 97% Cotton, 3% Elastane.
• Regular fit.
• Split Cuff detail.

Designed in New Zealand.

This long sleeve blouse has been crafted in a soft viscose featuring an enchanting floral print. Designed with a stylish notched vee neckline, shaped hem that is longer at the back and hidden tabs to roll up the long sleeves and fastened for your convenience. A effortless wardrobe piece for day or night.

• 100% Viscose.

• Regular fit.

Designed in New Zealand.

This long sleeve blouse has been crafted in a soft viscose featuring an engaging abstract zigzag print. Designed with a stylish notched vee neckline, shaped hem that is longer at the back and hidden tabs to roll up the long sleeves and fastened for your convenience. A effortless wardrobe piece for day or night.

• 100% Viscose.

• Regular fit.

Designed in New Zealand.

Cut in luxuriously soft cotton, our wrap dress has a vee neckline, adjustable tie waist and hidden snap fastening to keep everything in place. Designed with a flattering kimono-inspired fit, this dress can be worn relaxed with sandals or add heels for a feminine summer look.

•  100% Cotton.

•  Relaxed fit, elasticated tie waist.

Designed and made in New Zealand.

This statement top has been lovingly made here in Christchurch. Cut in a beautifully soft fabric. With a vee neck, curved hemline and pleat back styling, this flattering silhouette is versatile to be worn with denim, or to the casual office.

• 100% Cotton.

• Regular fit.

• Cap sleeve.

• Made in New Zealand.

Designed and made in New Zealand.

Made from a drapey cotton fabric, this dress has been specially designed with a flattering shaped hem. Featuring a vee neckline and breathable cotton lining, the floral print works all-year around and can be dressed up or down with ease. Made lovingly here in Christchurch.

•  100% Cotton.

•  Regular fit.

• Made in New Zealand.

Designed and made in New Zealand

If we take a moment out of our busy lives to reflect and listen, we rediscover the beauty that natures provides. Lovingly made here in Christchurch, this graphic foil printed tee has been crafted from a breathable cotton fabric. A perfect alternative to the plain t-shirt.

• Violet, White, Green: 100% Cotton.

• Grey Marle, Cornflower: 90% Cotton, 10% Elastane.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

A essential addition to your summer wardrobe, this top has been crafted in a lightweight cotton that is soft against the skin. Designed with a flattering front pleat detail, the back keyhole opening is not only functional but adds a refined touch. Finished with cuffed 3/4 sleeves with shiny silver buttons, the subtle sky hues check is the perfect alternative to the t-shirt.

• 100% Cotton.

• Regular fit.

Designed and made in New Zealand.

Cut in a soft and floaty breathable viscose, our statement top has been lovingly made here in Christchurch. This flattering silhouette is cut with a pleat back, curved hem and a small triangle cut out at the crew neckline. Versatile to be worn with your favourite denim, fluid skirt or summer shorts this is the top you'll be wearing all season long.

• 100% Viscose.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Take control with this dynamic tee, featuring a crew ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Made in New Zealand.

Three fibres have been blended to create a superior yarn for this glove, these lovely gloves will keep Jack Frost away from your fingers! And because they are made from Merino wool, they will keep your hands warm even if they get damp.

• 60% Merino Wool 30% Possum 10% Silk

• Snug fit.

• Four sizes available.

• Hand or gentle wool machine wash, using wool approved detergent.

• Made in New Zealand.

Designed in New Zealand.

The Classic Dress sock has been reinforced with Nylon for durability whilst retaining a high merino wool content for premium performance.

• 68% Merino Wool, 31% Nylon, 4% Elastane

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 80% Merino Wool, 18% Nylon, 2% Elastane.

• Ankle height.

• Silicone grips at heel.

• Seamless toe for comfort.

Designed in New Zealand.

Women's elasticated crochet belt, with leather ends at the front and a metal buckle.

• 100% Genuine leather hide and elasticated back.

• S-M Width: 6cm, Length 80.

• M-L Width: 6cm, Length 90cm.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 80% merino Wool, 18% Nylon, 2% Elastane.

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

Designed in New Zealand.

Functionallity and versatility, the light boot sock has been engineered to be of a finer weight so it can work with a variety of footwear. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 70% Merino Wool, 25% Nylon, 5% Elastane.
• 2 pair pack.
• Calf height.
• Full Cushioned foot.
• Elasticized arch to hold the sock in place.
• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed and made in New Zealand

What we wear is an expression of who we are and the values we hold and what better value is there than being kind to ourselves. Lovingly made here in Christchurch, this essential graphic foil print tee has been crafted from a soft and breathable cotton fabric.

• 100% Cotton.

• Regular fit.

• Made in New Zealand.

Designed and made in New Zealand.

Crafted in a soft and flowing viscose this piece features refined differences to your everyday sleeveless top. Featuring a vee neckline and a shaped hem leading to a split back feature, this flowing piece is an essential for the summery days. Available in three colourways, the small print floral comes in a classic white, a elegant navy or be bold in gold.

• 100% Viscose.

• Relaxed fit.

• Made in New Zealand.

Designed in New Zealand.

Made using the same hard-wearing yet soft cotton fabric in our Takutai Drill Range, this cap features a detailed WILD SOUTH embroidery design. Featuring an adjustable strap at the back to ensure a snug fit. Finished with strong metal trims and binding around the brim.

• 100% Cotton.

• Adjustable strap.

• One size fits most.

• Hand wash only (do not dryclean).

Designed in New Zealand.

This classic dress sock has been elevated to preform at its best by pairing cotton and bamboo. The softness of cotton with the antibacterial qualities of bamboo are combined to regulate core temperature and increase breathability creating a understated yet high preforming sock. 

• 39% Cotton, 39% Bamboo, 20% Nylon, 2% Spandex.

• Calf height.

• Relaxed Top.

• Cushion Sole.

• 3 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 65% Merino Wool, 32% Nylon, 3% Elastane.

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

Designed in New Zealand.

If dots are what you need to make a point then the Classic Spot Springer Health sock is the next step up. This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 72% Merino Wool, 15% Nylon, 9% Spandex, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The Springer Health sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 68% Merino Wool, 27% Nylon, 5% Elastane

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 63% Merino Wool, 22% Nylon, 10% Cotton, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

This sun hat has a textured crochet design with an inner band for comfort and a paper straw adjustable inner crown. The perfect hat for a sunny day on the beach and best yet it won't loose its shape due to its malleable paper straw composition.

• Paper.

• One size, adjustable.

• Spot clean with a damp cloth.

Inner circumference: 57cm

Made in New Zealand.

Crafted from a beautiful yarn combining soft angora and durable lambswool, these lovely gloves will keep Jack Frost away from your fingers! And because they are made from wool, they will keep your hands warm even if they get damp.

• Lambswool / Angora.

• Snug fit.

• Three sizes available.

• Hand or gentle wool machine wash, using wool approved detergent.

• Made in New Zealand.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 69% Merino Wool, 20% Polyester, 9% Cashmere, 2% Spandex.

• Calf height.

• Ribbed knit texture.

Designed in New Zealand.

This quintessential thermal sock has been engineered in a medium weight and crafted with a wool and acrylic blend to provide functional comfort and warmth. 

• 35% Wool, 45% Acrylic, 18% Nylon 2% Elastic.

• Calf height.

• Elasticized arch.

• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 40% Cotton, 40% Bamboo, 18% Polyester, 2% Elastane.

• Ankle height.

• Seamless toe for comfort.

• Silicone Grips at heel.

Introducing our two-tone bow hat, made of high-quality straw with a wide brim, elegant bow, and timeless appeal, perfect for any summer occasion.

• One size.

• Two colors available.

Designed in New Zealand.

A peached cap, designed with mesh panels for ultimate breathability. Featuring reflective piping, subtle WILD SOUTH embroidery at the front, along with an adjustable velcro strap.

• 100% Polyester.

• One size fits most.

• Spot clean with a damp cloth.