Under $40

Designed in New Zealand.

Crafted in a natural blend of cotton with the added luxury of cashmere, we have created this beautifully soft and easy-care knit. Featuring a flattering vee neckline, front seam design and finished with our Wild South branded metal tag. Wear yours layered over your favourite jeans or leggings for an effortless weekend look.

•  90% Cotton, 10% Cashmere.

•  Relaxed fit.

•  Dropped shoulder.

Designed in New Zealand.

Featuring a narrow satin neckband and flattering curved hemline, this vee neck tee will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin neckband.

• 3/4 sleeve.

Designed in New Zealand.

Featuring a narrow satin neckband and flattering curved hemline, this vee neck tee will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin neckband.

Designed in New Zealand.

Featuring a narrow satin neckband and flattering curved hemline, this crew neck tee will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin neckband.

Designed in New Zealand.

Our modern take on the classic blouse. This top is made with a printed viscose front, with the sleeves and back panel made from a breathable cotton. Designed with a flattering neckline that opens at the back, it is finished with a shiny silver shank button and branded hem tag. Featuring two print options, style it up with your favourite jeans for an effortless weekend look.

• Front: 100% Printed Viscose, Contrast: 100% Cotton.

• Relaxed fit.

Designed and made in New Zealand.

Every wardrobe needs at least one of these - for layering when its cool or by itself. Made lovingly here in Christchurch, New Zealand. Once you've worn one you'll be back for more! Our 150gsm merino is a top of the range, ultrafine fabric which is silky smooth against the skin. Merino wool provides a personal "air-conditioning" system to maintain temperature regulation through its natural crimp. It keeps you cool in the summer and warm in the winter. It is odour resistant and fully machine washable - truly one of nature's best! 

• 100% Merino wool.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

Featuring a flattering notch collar, this short sleeve shirt is made from a beautifully refined lyocell fabric. With a silk-like sheen and feel against the skin, its natural wrinkle resistance makes lyocell an excellent fabric to wear and care for. Finished with pearlised buttons and branded metal tag - style it buttoned up, or open with one of our Supima cotton tanks' underneath.

• 100% Lyocell.

• Relaxed fit.

Designed in New Zealand.

Featuring luxurious satin trims, cut in a flattering fit similar to our staple tee shirt styles, this tank top will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin trim.

Designed in New Zealand.

A modern take on the classic crew neck knit. Crafted in a pure cotton yarn, this knit is a heavier weight in an all over waffle stitch. It features a ribbed hem and cuffs and is finished with the signature Wild South metal branding at the hem.

• 100% Cotton.

• Regular fit.

Designed in New Zealand.

This timeless polo has been designed with style and quality in mind. Featuring subtle contrast neck binding and hem splits for ease of movement. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium polo - pair it with our capris for an effortless summer look.

• 100% Supima Cotton.

• Regular fit

Designed in New Zealand.

Our timeless polo has been designed with style and quality in mind. Featuring subtle contrast neck binding and hem splits for ease of movement. Pair it with our chinos for an effortless summer look. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Perfect for the weekend, the wide leg continues to be a key silhouette this season. Made in a beautiful viscose/linen blend, this flattering trouser combines the natural breathability and lustre of linen with the silkiness of viscose. Pair it with one of our Supima tees for a summer-ready look.

• 70% Viscose, 30% Linen.

• Regular fit.

• Wide leg.

• Length finishes below ankle.

• YKK Quality zipper.

Designed in New Zealand.

Made in a beautiful light and drapey viscose, this shirt dress is cut in a relaxed fit with hem shaping to flatter the form. Wear it loose, or pull the waist tie to create some shape - available in two print options.

•  100% Viscose.

•  Relaxed fit.

Designed in New Zealand.

Our skirt is a classic pencil style with no side seams, instead being panelled for a flattering look. Ponte fabric is a double knit - the back and the front of the fabric look alike, with a smooth finish and great stability. Ours is made primarily from viscose, so has all the advantages of breathability and comfort but it has stretch as well. Great for smoothing out lumps and bumps. Wear it with a jumper, tunic or shirt or under a dress for some extra length.

• 68% Viscose, 28% Nylon, 4% Elastane.

• Fitted/Pencil style.

• Length finishes to knee.

• Elasticated waistband.

Designed in New Zealand.

Crafted from trending herringbone and check designs, this button-through skirt features stylish marble buttons on the front wrap. Looks equally great paired with cosy knitwear as it does with a blouse.

•  Herringbone Design: 70% Cotton 30% Linen.

•  Check Design: 65% Polyester 34% Viscose 1% Elastane.

•  Elasticated back waistband.

•  Straight cut.

Designed in New Zealand.

A classic staple in every wardrobe, our flattering cropped slim leg jean is made in soft stretch denim for extra comfort. Featuring five pockets and cut to finish below the calf, team yours with sneakers for the weekend, or adding a heel to take you into the evening.

• 80% Cotton, 15% Polyester, 3.5% Viscose, 1.5% Elastane.

• Slim fit.

• Length finishes at calf.

Designed and made in New Zealand.

This statement top has been lovingly made here in Christchurch. Cut in a beautifully soft fabric. With a vee neck, curved hemline and pleat back styling, this flattering silhouette is versatile to be worn with denim, or to the casual office.

• 100% Cotton.

• Regular fit.

• Cap sleeve.

• Made in New Zealand.

Made in New Zealand.

These technically advanced socks are not just for tramping – they are ideal for any outdoor use. Made in New Zealand from a luxury blend of possum, merino and alpaca yarns, these socks also have a low compression comfort top.

• 26% Alpaca, 37% Possum Blend, 27% Wool, 10% Elastane.

• Above the ankle sock.

• Full elastication for comfort and support

• Anatomically designed pads to protect ankle joints. • Superior moisture control.

• Made in New Zealand.

Designed in New Zealand.

The crew neck T-shirt, featuring a ribbed neckband and small chest embroidery. This classic tee will be a welcome addition to your wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in Aotearoa.

Aroha - meaning love or affection in Te Reo Maori, is endless. Embroidered in a unique design on our new looser easy-fit tee. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Relaxed/loose fit.

• Satin neckband.

Designed in New Zealand.

Perfect for the weekend, the wide leg continues to be a key silhouette this season. Made in a beautiful linen/cotton blend, this flattering trouser combines the natural breathability and lustre of linen with the softness of cotton. Pair it with one of our Supima tees for a summer-ready look.

• 70% Cotton, 30% Linen.

• Regular fit.

• Straight/wide leg at hem

• YKK Quality zipper.

Designed in New Zealand.

Warm, merino socks with cute-as-a-button bows. These New Zealand-made merino trouser socks have a ribbed cuff with elastane throughout so they fit well, stay put and will last and last.

• 46% Wool, 32% Nylon, 18% Polyester, 4% Elastane.

• Above the ankle sock.

• Made in New Zealand.

Designed in New Zealand.

Our favourite linen viscose stripe fabric is back in a stunning tie waist skirt design. Looks equally great worn with a blouse as it does with a lofty knit.

•  70% Viscose, 30% Linen.

• Length finishes just above knee.

•  Elasticated back waistband.

•  Tie Waist.

Designed in New Zealand.

Cut in a breathable cotton with a touch of elastane for added comfort, this buttoned crew neck tee is a stylish alternative to the classic summer staple. Featuring side splits for ease of movement and available in four stripe options, this is an effortless piece to style up while on-the-go.

• 95% Cotton, 5% Elastane

• Regular fit.

• Mock button detail.

Designed and made in New Zealand.

Cut in a beautifully soft breathable woven viscose, this statement top has been lovingly made here in Christchurch. With a crew neck, curved hemline and pleat back styling, this flattering silhouette is versatile to be worn with denim, or to the casual office.

• 100% Viscose.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

Crafted in an all natural blend of viscose and linen, this tie waist short is as functional as it is stylish. Featuring front pockets, a tie waist and an elasticated back waistband for added comfort. These are the shorts you'll be wearing all summer long.

• 70% Viscose, 30% Linen.

• Regular fit.

Designed in New Zealand.

Cut in a soft and all-natural viscose fabric, this layer sleeve top features a statement floral print. The curved hemline, box pleat and expertly crafted layer sleeve creates a flattering and versatile silhouette. It's the top you’ll be wearing for many seasons to come.

• 100% Viscose.

• Relaxed fit.

• Layered short sleeve.

Designed in New Zealand.

Having warm feet is an absolute must – and merino is the way to do it. These New Zealand-made merino socks sit just above the ankle. With a ribbed cuff and elastane throughout they fit well, stay put and will last and last.

• 50% Wool, 47% Nylon, 3% Elastane.

• Above the ankle sock.

• Made in New Zealand.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Bees are incredible workers, we rely on them for so much in our everyday lives. Show your love and support for these wonderful little creatures with this screen printed tee. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin neckband.

Made in New Zealand.

Crafted from a beautiful yarn combining soft angora and durable lambswool, these lovely gloves will keep Jack Frost away from your fingers! And because they are made from wool, they will keep your hands warm even if they get damp.

• Lambswool / Angora.

• Snug fit.

• Three sizes available.

• Hand or gentle wool machine wash, using wool approved detergent.

• Made in New Zealand.

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Designed in New Zealand.

Cut in a super soft cotton, woven into a modern checkered design, the jogger is a welcome addition to our menswear range. Designed with comfort in mind for those always on-the-go, the fit is more relaxed up top and tapers down to the hem for a modern look. Finished with branded embroidery and metal trims.

• 100% Cotton.

• Relaxed leg to knee - tapers to ankle.

• Elasticated waistband and cuffs.

Designed in New Zealand.

Cut in our modern fit from a soft cotton, this is the stripe shirt every man needs in his wardrobe. Featuring a left chest pocket and contrast inner cuffs, this shirt is finished with Wild South branded buttons and shirt tag. Wear yours with slim chinos and trainers, to take you from weekday to weekend.

• 100% Cotton.

• Modern fit.

Designed in New Zealand.

Cut in an all-natural blend of soft cotton and linen, these shorts have been designed with comfort and style in mind. Featuring an elasticated waistband, functional front and back pockets and a tab at the hem to allow the length to be adjusted to suit you. These shorts are elegantly finished with branded buttons and silver metal trims.

• 70% Cotton, 30% Linen.

• Regular fit.

• Adjustable length.

Designed in New Zealand.

Cut in our classic fit in an iconic Wild South check, this lightweight cotton shirt is available in both cobalt blue and navy. Featuring a front chest pocket and two pleats in the back for extra comfort, the shirt is finished with branded buttons and branded embroidery.

• 100% Cotton.

• Classic fit.

Designed and made in New Zealand.

Cut in a soft and floaty breathable viscose, our statement top has been lovingly made here in Christchurch. This flattering silhouette is cut with a pleat back, curved hem and a small triangle cut out at the crew neckline. Versatile to be worn with your favourite denim, fluid skirt or summer shorts this is the top you'll be wearing all season long.

• 100% Viscose.

• Regular fit.

• Made in New Zealand.

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Designed in New Zealand.

Made from a soft and drapey viscose, this top is cut in a relaxed fit with a flattering gathered neckline.The cuffed 3/4 sleeves are finished with a classic silver button and matching branded tag on the hem. Featuring two print options, style it up with your favourite jeans for an effortless weekend look.

• 100% Printed Viscose.

• Relaxed fit.

Designed in New Zealand.

Made in a supremely soft and durable Supima cotton, this polo shirt features a classy yet subtle geometric print. Its super comfortable fit includes a ribbed collar and side vents for ease of movement. This polo also features contrast branded trims to elevate this design above the rest, and will become a go-to item in your wardrobe.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand

Woven in a breathable high quality cotton, this shirt features a yarn dyed check design. Cut in our modern fit and featuring contrast chambray inner cuffs and a left chest pocket. We've finished the shirt with Wild South branded buttons and woven shirt tag. Team with chinos or denim for an off-duty weekend look.

• 100% Cotton.

• Modern fit.

Designed in New Zealand.

A Wild South twist on the classic stripe, this short sleeve shirt is woven in a premium yarn dyed cotton, in a herringbone stripe design. Cut in our modern fit, we have added a box pleat at the back for extra comfort. Featuring branded faux tortoise shell buttons and a buttoned welt pocket the shirt is neatly finished with contrast neck tape and branded inner placket label.

• 100% Cotton.

• Modern fit.

Designed in New Zealand.

A masculine brown leather belt, with a textured grain and accent stitching. This belt will accessorise any casual trousers.

• Leather.

• Matte silver buckle.

• Subtle Wild South embossed logo.

S = 81-93cm waist.

M = 91-103cm waist.

L = 101-113cm waist.

Designed in New Zealand

Having warm feet is an absolute must – and merino is the way to do it. These New Zealand-made merino socks are a good trouser length to ensure against gaping. With a ribbed cuff and elastane throughout they fit well, stay put and will last and last.

• 50% Wool, 47% Nylon, 2% Elastane, 1% Polyester.

• Above the ankle sock.

• Made in New Zealand.

Designed in New Zealand.

Warm, merino and with a laid back stripe = great socks. These New Zealand-made merino trouser socks have a ribbed cuff with elastane throughout so they fit well, stay put and will last and last.

• 46% Wool, 32% Nylon, 18% Polyester, 4% Elastane.

• Above the ankle sock.

• Made in New Zealand.

Protect your face with this practical, pack-away hat, made from a light and comfortable cotton fabric.

• Cotton.

• Adjustable drawstring inside.

• Measured crown: 56cm, Brim - 7.5cm.

• One size.

• Lined.

• Spot clean with a damp cloth.