Under $30

Designed in New Zealand.

• 100% Supima Cotton.

• Crew Neckline.

• Narrow Satin neckband.

• Subtly Curved Hemline.

• Regular fit.

American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

Designed in New Zealand.

Take control with this dynamic tee, featuring a crew ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Cut in a super soft cotton, woven into a modern checkered design, the jogger is a welcome addition to our menswear range. Designed with comfort in mind for those always on-the-go, the fit is more relaxed up top and tapers down to the hem for a modern look. Finished with branded embroidery and metal trims.

• 100% Cotton.

• Relaxed leg to knee - tapers to ankle.

• Elasticated waistband and cuffs.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Designed with comfort and style in mind, this weathered short is slightly shorter than our classic chino short, perfect for a beach cricket game on those active summer days. The vintage weathering applied to this pant creates the appearance of an old favorite, but the feel is recognizably softer and easy to wear.
Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, distinguished in the sandy Tan or robust in the red-tinged Cherry.

• 100% Cotton.

• Regular fit.

• Elastic waistband with drawcord.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Above knee length.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Featuring luxurious satin trims, cut in a flattering fit similar to our staple tee shirt styles, this tank top will be a welcome addition to your staple wardrobe. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

• Satin trim.

A stylish wide-brimmed paper hat, lightweight and easy to wear. Available in two colours for your selection.

• One size.

• Spot clean with a damp cloth.

Designed in New Zealand.

Women's elasticated crochet belt, with leather ends at the front and a metal buckle.

• 100% Genuine leather hide and elasticated back.

• S-M Width: 6cm, Length 80.

• M-L Width: 6cm, Length 90cm.

Designed in New Zealand.

The technical outdoor sock, has been engineered from merino wool and acrylic yarn blend to provide comfort and warmth with a fully cushioned sole for foot protection. 

• 23% Merino Wool, 51% Acrylic, 21% Nylon, 5% Elastic.

• Calf height.

• High stretch low compression top.

• Elasticized arch.

• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This quintessential thermal sock has been engineered in a medium weight and crafted with a wool and acrylic blend to provide functional comfort and warmth. 

• 35% Wool, 45% Acrylic, 18% Nylon 2% Elastic.

• Calf height.

• Elasticized arch.

• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 72% Cotton, 26% Nylon, 2% Elastane

• Ankle height.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 70% Merino Wool, 26% Nylon, 4% Elastane

• Calf height.

• Seamless toe for comfort.

Designed in New Zealand.

Smooth, soft and gentle for sensitive skin types this classic dress sock has been elevated by using the simplicity of natural fibers. The benefits of Merino wool and silk like Tencel have been combined to provide temperature regulation and moisture management creating one of the most comfortable socks you will ever own.

• 47% Merino Wool, 31% Lyocell Tencel (TM), 20% Nylon, 2% Lycra

• Calf height.

• Relaxed Top.

• Seamless toe.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The Classic Dress sock has been reinforced with Nylon for durability whilst retaining a high merino wool content for premium performance.

• 68% Merino Wool, 31% Nylon, 4% Elastane

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

Comfortable and functional, this sports liner sock boasts the natural benefits of cotton with the enhanced performance of a elasticized arch to prevent your sock from riding down.

• 72% Cotton, 26% Nylon, 2% Elastane
• Ankle height.
• Cushion Sole.

• 3 pair pack, all one colour.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle
whilst supporting New Zealand retailers. 

A timeless wide-brimmed woven hat, finished with a subtle gold band detail.

• One size.

• Spot clean with a damp cloth.

Designed in New Zealand.

Made using the same hard-wearing yet soft cotton fabric in our Takutai Drill Range, this cap features a detailed WILD SOUTH embroidery design. Featuring an adjustable strap at the back to ensure a snug fit. Finished with strong metal trims and binding around the brim.

• 100% Cotton.

• Adjustable strap.

• One size fits most.

• Hand wash only (do not dryclean).

Designed and made in New Zealand.

Cut in a soft and floaty breathable viscose, our statement top has been lovingly made here in Christchurch. This flattering silhouette is cut with a pleat back, curved hem and a small triangle cut out at the crew neckline. Versatile to be worn with your favourite denim, fluid skirt or summer shorts this is the top you'll be wearing all season long.

• 100% Viscose.

• Regular fit.

• Made in New Zealand.

Designed in New Zealand.

Featuring a flattering notch collar, this short sleeve shirt is made from a beautifully refined lyocell fabric. With a silk-like sheen and feel against the skin, its natural wrinkle resistance makes lyocell an excellent fabric to wear and care for. Finished with pearlised buttons and branded metal tag - style it buttoned up, or open with one of our Supima cotton tanks' underneath.

• 100% Lyocell.

• Relaxed fit.

Designed and made in New Zealand.

This statement top has been lovingly made here in Christchurch. Cut in a beautifully soft fabric. With a vee neck, curved hemline and pleat back styling, this flattering silhouette is versatile to be worn with denim, or to the casual office.

• 100% Cotton.

• Regular fit.

• Cap sleeve.

• Made in New Zealand.

Designed in New Zealand.

• 100% Supima Cotton.
• Vee Neckline.
• Narrow Satin neckband.
• Subtly Curved Hemline.
• Regular fit.
American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

Designed and made in New Zealand

What we wear is an expression of who we are and the values we hold and what better value is there than being kind to ourselves. Lovingly made here in Christchurch, this essential graphic foil print tee has been crafted from a soft and breathable fabric.

• Royal, Red: 100% Cotton.

• Grey Marle, Cornflower: 90% Cotton, 10% Elastane.

• Natural: 95% Viscose, 5% Elastane

• Regular fit.

• Made in New Zealand.

Designed and made in New Zealand

If we take a moment out of our busy lives to reflect and listen, we rediscover the beauty that natures provides. Lovingly made here in Christchurch, this graphic foil printed tee has been crafted from a breathable cotton fabric. A perfect alternative to the plain t-shirt.

• Violet, White, Green: 100% Cotton.

• Grey Marle, Cornflower: 90% Cotton, 10% Elastane.

• Regular fit.

• Made in New Zealand.

Designed and made in New Zealand

What we wear is an expression of who we are and the values we hold and what better value is there than being kind to ourselves. Lovingly made here in Christchurch, this essential graphic foil print tee has been crafted from a soft and breathable cotton fabric.

• 100% Cotton.

• Regular fit.

• Made in New Zealand.

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 12cm

Height: 10cm

Width: 1cm

Designed in New Zealand.

The Springer Health sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 68% Merino Wool, 27% Nylon, 5% Elastane

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 40% Cotton, 40% Bamboo, 18% Polyester, 2% Elastane.

• Ankle height.

• Seamless toe for comfort.

• Silicone Grips at heel.

Designed in New Zealand.

If dots are what you need to make a point then the Classic Spot Springer Health sock is the next step up. This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 72% Merino Wool, 15% Nylon, 9% Spandex, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This classic dress sock has been elevated to preform at its best by pairing cotton and bamboo. The softness of cotton with the antibacterial qualities of bamboo are combined to regulate core temperature and increase breathability creating a understated yet high preforming sock. 

• 39% Cotton, 39% Bamboo, 20% Nylon, 2% Spandex.

• Calf height.

• Relaxed Top.

• Cushion Sole.

• 3 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The Classic Plaid Springer Health sock is no ordinary sock, this sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits. And as a added benefit you get to feel like a Scot with the subtle Plaid design.

• 72% Merino Wool, 15% Nylon, 9% Spandex, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 65% Merino Wool, 32% Nylon, 3% Elastane.

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 65% Merino Wool, 32% Nylon, 3% Elastane.

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 80% Merino Wool, 18% Nylon, 2% Elastane.

• Ankle height.

• Silicone grips at heel.

• Seamless toe for comfort.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 80% merino Wool, 18% Nylon, 2% Elastane.

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

Designed in New Zealand.

This boat neck top is the ideal t-shirt alternative, crafted in a soft and breathable cotton and finished with subtle piping around the neckline and cuffs. The elegant charcoal hued floral print adds a touch of subtly and comfort when paired with the relaxed fit and 3/4 quarter sleeves. A natural and effortless addition to your wardrobe.

• 97% Cotton, 3% Elastane.
• Regular fit.
• Split Cuff detail.

Designed in New Zealand.

The Cool Springer Health sock has been engineered to aid those with circulation issues, arthritis and diabetes. The cotton corFTex blend is version 2.0 of the merino health springer sock, promoting a lighter weight sock for premium performance for warmer climates, boasting cool fiber technology and a quicker dry time.

• 80% Cotton CorFTex, 18% Nylon, 2% Elastane

• Calf Height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 69% Merino Wool, 20% Polyester, 9% Cashmere, 2% Spandex.

• Calf height.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 69% Merino Wool, 20% Polyester, 9% Cashmere, 2% Spandex.

• Calf height.

• Ribbed knit texture.

Designed in New Zealand.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

• 69% Merino Wool, 20% polyester, 9% Cashmere, 2% Spandex.

• Calf height.

Designed in New Zealand.

The Classic Plaid Springer Health sock is no ordinary sock, this sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits. And as a added benefit you get to feel like a Scot with the subtle Plaid design.

• 63% Merino Wool, 32% Nylon, 5% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 63% Merino Wool, 22% Nylon, 10% Cotton, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

A peached cap, designed with mesh panels for ultimate breathability. Featuring reflective piping, subtle WILD SOUTH embroidery at the front, along with an adjustable velcro strap.

• 100% Polyester.

• One size fits most.

• Spot clean with a damp cloth.

Designed in New Zealand.

Our twist on the classic jean, with comfort as the utmost priority. Using a specially woven cotton-elastane fabric, this jean maintains the same strong twill weave we expect from denim, but is silky soft to the touch. The slight stretch allows the garment to move with you, finished with cotton pocketing and branded metal trims, for both added strength and timeless style.

• 98% Cotton, 2% Elastane.

• Straight leg.

• Mid rise.

• YKK Quality zipper.

Designed in New Zealand.

Cut in a relaxed swingy fit, this top is made from a soft and drapey cotton - available in two colours. Featuring a gathered waist frill and back keyhole opening, it is perfect to style up with your favourite leggings or denim.

• 100% Cotton.

• Relaxed fit (babydoll).

Designed in New Zealand.

A masculine brown leather belt, with a textured grain and accent stitching. This belt will accessorise any casual trousers.

• Leather.

• Matte silver buckle.

• Subtle Wild South embossed logo.

S = 81-93cm waist.

M = 91-103cm waist.

L = 101-113cm waist.

Made in New Zealand.

Crafted from a beautiful yarn combining soft angora and durable lambswool, these lovely gloves will keep Jack Frost away from your fingers! And because they are made from wool, they will keep your hands warm even if they get damp.

• Lambswool / Angora.

• Snug fit.

• Three sizes available.

• Hand or gentle wool machine wash, using wool approved detergent.

• Made in New Zealand.

Designed in New Zealand.

A classic staple in every wardrobe, our flattering denim short is made in soft stretch denim for extra comfort. Featuring the classic five pockets this mid rise short has the added detail of a gusset in the side seam, for days in the garden or a promenade along the beach front this high quality denim will support those curves for summertime ease.

• 80% Cotton, 15% Polyester, 3.5% Viscose, 1.5% Elastane, 11.5oz.

• Slim fit.

• Mid rise.

• Above knee length.